Real Brokerage Agrees to $880M Deal for New Major Home Marketplace
The Real Brokerage Inc. has agreed to acquire RE/MAX Holdings in a move that aims to create a home marketplace that would have combined to generate $2.3 billion in annual revenue last year.
The purchase values RE/MAX at roughly $880 million or $13.80 per share.
RE/MAX, which operates in more than 120 countries and territories, has more than 145,000 agents alone. Combined with Real Brokerage, that number exceeds 180,000, with over 100,000 based in the U.S. and Canada. In 2025, the two oversaw roughly one million transactions in North America, with that number expanding to 1.8 million worldwide.
Under the new global real estate platform, Real Brokerage plans to deploy its AI capabilities, proprietary software and financial services along with its agents. Along with brokerage, the new business will include franchising, fintech and ancillary services.
"Bringing together Real's technology and operating model with REMAX's global reach and franchise model is a transformational moment for the industry," Tamir Poleg, chairman and chief executive officer of Real Brokerage, said in a statement.
"Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders."
Moreover, Real Brokerage expects the move to result in not only stronger agent retention but also the attraction of more talent. The Miami-based firm expects to see lower operating costs (about $30 million in savings each year) and expanded revenue opportunities.
The deal is expected to close during the second half of this year, pending customary conditions, regulatory approvals and the green light from shareholders.
Morgan Stanley Senior Funding, Inc. and Apollo Global Funding arranged $550 million in financing to support the transaction.
Source: GlobeSt/ALM